As part of its ‘Skincare You Want to Share’ campaign, CeraVe is promoting the findings of a new survey—revealing the “top body skincare secrets worth sharing,” according to dermatologists. 

Fifty-four dermatologists from 23 different countries participated in the survey. The findings were revealed during a press event that featured a panel of three dermatological experts in front of a global audience, including top industry KOL’s and healthcare professionals from around the world.

The goal of the Skincare You Want to Share campaign is to educate consumers about the importance of a body skincare routine, which is often overlooked compared to facial skincare.

According to the survey, 90% of dermatologists surveyed said applying a moisturizer to the body daily is important to very important for overall skin health and 87% believe moisturizing the body is as important or more important as facial moisturizing.

These findings emphasize that the importance of body moisturizing for achieving healthy skin is universally recognized among dermatologists. However, dermatologist recommendations are not always reflected in patient behavior. The survey found that more than one-third (35%) of dermatologists surveyed believe that their patients often neglect all body parts except the face. The most often neglected body parts, according to the dermatologists surveyed, were legs and feet (59%), followed by the neck (37%) and arms and elbows (35%).

“As a brand rooted in science, CeraVe works closely with dermatologists to develop efficacious products for all people, and we know how critical a proper skincare routine is for the entire body,” said Gene Colón, Global Senior Vice President, Medical Relations & Communications for CeraVe at L’Oréal.

“Part of our mission in providing therapeutic skincare for all people is increasing access to skincare education, and by sharing dermatologists’ tips through this campaign, we hope to inspire people to take better care of their skin.”

The takeaways are—moisturizing is key, and ceramides are important in a formula. 

As part of the Skincare You Want to Share campaign, CeraVe encourages consumers to share their own skincare secrets on social media.